JOURNEY TO GIVE

A D&AD New Blood group project with the aim to engage a new audience with the 'Purchase with Purpose' movement.

 

Journey To Give is an interactive journey through the use of Instagram that takes the user through the TOMS giving process from the comfort of their own phone, which will then leave them with a personalised shareable content at the end of the experience. Instagram users are asked on the shareable content to start tagging how exactly their purchases have helped someone else instead of just tagging the brand. In addition, tag stickers are also introduced on price tags as a physical touchpoint which people can peel off and apply onto their everyday belongings.

 

 

GRAPHICS • WEB • BRANDING  • ADVERTISING • UX/UI  • PHOTOGRAPHY

 

Copyright © 2016 Martin So.