The confectionery aisle is one of the most overcrowded in the supermarket. The aim was to disrupt the category and create stand-out on shelf for a Nestlé confectionery brand whilst the design had to use either corrugated or cartonboard as your main material. The product that was chosen was Crunch and the reason was that Crunch was the best selling Nestlé confectionery brand in 1994 but today, it's fallen down the pecking order. The redesign will stand out with the bite mark, creating a negative space in the compacted aisle and ultimately drawing attention to the packaging. The design will also allows the user to be interactive with the packaging as the thickness of the design will allow the user to experience a crunching effect before reaching their chocolate.